VS
I wanted to take a look at both these product placements, which i view as an effective form of buzz marketing, because one is very forward and one is very subtle. I know some people actually criticised the forward product placement from I robot, but i think that it actually worked because, it got people to talk about it which was the goal in the first place. Also Converse had a special shoe made just for the movie ( one with leather rather then canvas ) and it sold out. The placement from Casino Royal is very subtle so subtle in fact that i didn't even know it was there even tho it was saying their brand of watch was better then Rolex it quickly left my mind.
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