Know your market

I added this video because I think it actually brings up some very important issues that must be addressed. I first saw this video presented in a marketing club meeting and i thought it was hilarious, however I was a little surprised to find out that it was heavily protested based on a factor that i didn't even notice was in the commercial. The problem is many people found it offensive because the masked wrestler is wearing the Mexican flag as a cape which is very offensive to them. This shows that when your marketing or doing business you have to consider all the factors all the groups or you could wind up doing a lot of damage. I think this is particularly important for people marketing in the US because we are so diversified that there are many different cultures present that view things in very different ways.