I think this is one of the best commercials I have ever seen do to the pure fact that it took a weakness of the product and turned it into a strength or into something that no longer bugged the consumer while also sparking interest in the product.
The problem was that when EA released a Tiger Woods video game they didn't catch a bug that allowed him to walk on water and hit the ball from that point where it landed. So their marketing response to this bug was this commercial.
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