I thought this was a particularly good commercial because It markets the most profitable area of HP's company (printers, more specifically the inc jets they sale for the printers) in a fun way. The consumer sees the person in the commercial having fun and sees how easy it is, and they want to obtain that as well. Also they use the phrase " You are your own photo opportunity" and the ad campaign is "HP you" which try's to make the ad a little more personal.
But the real trick here is that hp doesn't really want you to buy the printer. They want you to buy their inc cartridges afer you buy the printer. The fact that HP is marketing their printers is smart because their actually trying to sale their Inc cartridges which is their high profit margin item. Marketing the printer for photos is a great move because it uses a lot of inc which means more cartridge sales and higher profits for HP.
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