Problems with hype

I selected this trailer to raise some issues about the problems that can occur from over hype of a product. The problem i see with hype is it can get out of control to where one of the 5 gaps occur and the customer has unrealistic expectations. I didn't see this movie right when it came out and all i from everyone was how good it was, and how it was the best kong fu movie that had ever seen. So when i finally went to see it I had this great expectation, but was sadly let down as i ended hating the move. I think it was because i expected too much and if I had not heard all that hype I might have actually liked it. So this is my warning about creating hype but making sure theres not too much.